Abandoning the HSS-RIM

I was recently reading an article from the financial post that stated 12,635 US government employees next phone will be an iPhone rather than a Blackberry thanks to the General Services Administration which procures devices for the government. This comes right after Halliburton announced that 4,500 of its employees would be switching as well.

This is not entirely unexpected after the years of missteps by RIM, it is becoming a lot harder to have faith that they are ever going to do anything about it. Couple this with the 'consumerization of IT', where most people and some companies are willing to forgo a stable and secure e-mail system for one that has new slick hardware and a big repository of apps to select from. I actually think that this is just the tip of the iceburg when it comes to people moving off of RIM to other devices, and here why:


People will bypass enterprise security for features:

Most enterprises around the world have the blackberry for 2 reasons, security and reliability. This more or less means that if you are an enterprise employee in 2012 or before, you are for the most part going to have a blackberry to receive your corporate mail and calendar. That blackberry is most likely not going  to have access to anything useful and will drive those who want access to social networks or apps circumvent corporate security to get the features and applications they want on a phone. Corporate executives are typically the worst offenders for this by either being 'exempt from policy' or using another device that they like rather than the Blackberry.

People want to be social:

Everyone wants to be social, it's almost like now a days there is no choice... you simply have to be on Facebook, Twitter, Google+ and other social networks to find interesting information and connect with friends and family. Especially in the age of Twitter when you can post about everything that happens on your way through life, you want to be able to keep up with people and say what you want. Of course this could be a liability to the corporation especially if someone thinks you are saying something on their behalf, so you will find most devices have Facebook & Twitter locked down and or blocked on the network. This is changing slowly, but for the time being it is restricted for most and makes people do other things again... to get around the problem.

People want to use apps that will enhance their ability to work:

In the beginning there were really no applications that were compelling enough to actually want to put them on your iPhone. But nowadays, the 'app' is not only another way of interacting with customers, but can also be something that is used to enhance the employee experience. Even if there isn't a 'work centric' application for the iPhone, there are plenty of other applications on the phone that can enhance personal productivity. This is one of RIM's biggest weaknesses, as they are in mid-transition to a newer operating system, so their platform is technically in limbo. Would developers know what to develop for? OS7? OS10? HTML5? Are the tools even sufficient? Even if they are or eventually will be, are there enough Blackberry users left for them to make money? Bottom line, there is no comparison for application diversity.

People DO NOT want to carry 2 phones: 

This is an age old problem that started with pagers before the blackberry phased them out. But now that we have iPhones and all our media purchases locked into the Apple ecosystem and most of us don't really feel like using our Blackberries for music or anything else besides mail. So most of us carry the iPhone or Android phone to work for apps and music and the Blackberry only for enterprise email. No one wants to do this anymore, we all want the simplicity of having everything all in one device with some sort of magic protected area for sensitive corporate data.

Summary:

So even though the US government and Halliburton are switching from Blackberry to iOS is a drop in RIMs enterprise bucket, I believe that it is the beginning of a trend. With tablets becoming more commonplace, new apps coming out all the time and the amazing new phone hardware coming out constantly, whatever RIM is doing now is most likely too little too late.

If they are just releasing an update to the Playbook that 'should' have been Playbook 1.0 with no features other than what it should have shipped with initially, it doesn't spark too much confidence in what they will release as Phone OS v1.0. And even though the 'next gen' devices do look amazing from a hardware perspective, my guess is that is all it will be, hardware. RIM is great at hardware but it is the software that is going to make or break the phone and if the software ends up being remotely close to OS7, or its release is much like the original Playbook release, then I am afraid that their boat will be sunk.

I really hope they knock our socks off with that first new device, but we can't get our hopes up given their past promises. But you will definitely see what will become of RIM only a few short weeks after the initial release of the new phone. If it doesn't live up to the hype, they will be severely punished by the markets and will have lost the tiny bit of faith we are all holding onto for them.